CLASSIFIED // CASE NO: 002 // FOR CEO REVIEW
EVIDENCE // EVIDENCE // EVIDENCE // EVIDENCE // EVIDENCE // EVIDENCE
CASE FILE // CLASSIFIED
Viral Content
Strategy
Street Interview Series
Operating thesis, format architecture, launch slate, modular libraries, and shoot rules for the EVICTION NOTICE™ short-form video engine. Pending CEO review and green light.
STATUS
PENDING CEO APPROVAL
§ THESIS
How we earn 0.3 seconds of attention
THE PROBLEM
Polished brand content reads as ad in 0.4 seconds and gets buried by the algorithm. Direct-to-camera UGC reads, founder talking-heads, lifestyle b-roll with VO, and influencer reads are spokesperson energy. Every one of them dies in feed.
THE FORMAT
Hired UGC girls conducting street interviews with strangers (target avatar: men exiting steakhouses, in financial districts, late lunch crowd in Brickell / Manhattan / Vegas / LA). The girl is the interviewer character. She asks brand-coded questions deadpan. The unscripted male reactions are the entertainment. Product reveal lands at the end as the punchline of the bit, not the subject of the ad.
THE THESIS
The brand voice IS the script. Characters live inside the bit; they never sell from outside it. When the girl takes a deeply invasive question dead seriously while a stranger panics on camera, cringe is the engagement engine — and cringe is the most rewatched emotion on the platform.
ENERGY DICTATED BY THE MOMENT
Each subject is different. The 7-beat architecture is a skeleton, not a script to recite. The interviewer reads the vibe in the first three seconds and adapts: with the cocky guy she presses harder, with the shy guy she softens the press, with the friend pair she pulls one aside. The format is fixed; the energy is improvised in real time.
The architecture exists so she always knows where she is in the conversation. It doesn't exist to be performed beat-by-beat. If the man cracks the whole bit on Beat 2 with a quotable answer, that's the clip — skip to the reveal. If he's still cagey at Beat 5, stay in qualifying. The architecture serves the moment, not the other way around.
THE VOICE FUSION
Harvey Specter = the vocabulary. Stakes-language, legal/financial metaphors, closer's confidence.
Archer = the delivery. Deadpan absurdism, hyper-specific detail, willing to be ridiculous.
Bro-code girl = the unlock. Feminine-presenting voice delivering male-coded content with confidence and zero apology.
§ EXHIBIT A
The Launch Slate — 5 Hooks
Each hook = its own series of 5–8 episodes (different reactions to the same question). Format-recognizability is the moat. After the audience recognizes the format, they seek out the next one.
HOOK 01
wait do u have a list of restaurants u can never go back to
HOOK 02
ok real fast how many first dates have u ended in a bathroom
HOOK 03
be honest do u keep a backup pair of underwear in ur car
HOOK 04
wait has ur wife ever made u sleep on the couch over something u ate
HOOK 05
wait when's the last time u had to leave somewhere bc of ur stomach
Voice rules these all share: all lowercase. no terminal punctuation. no em-dashes. casual openers ("wait," "ok real fast," "be honest"). brand vocabulary woven naturally — never as the lead. delivery is bored-girl-with-a-mic, not prosecutor at deposition.
§ EXHIBIT B
The 7-Beat Architecture
Universal across all 5 hooks. Each beat earns the next. Brand vocabulary in beat 5 would be corny in beat 1; after qualify + stat bomb, it's the earned callback.
| # |
BEAT |
TIMING |
FUNCTION |
| 1 |
HOOK |
0–7s |
Pattern interrupt question, locks attention |
| 2 |
REACTION + RAPPORT |
7–15s |
He deflects, she stays cold, keeps him in the bit |
| 3 |
QUALIFY |
15–30s |
Innocuous Qs that profile him + load the fiber trap |
| 4 |
STAT BOMB |
30–45s |
Shock education that personalizes his insecurity |
| 5 |
CALLBACK QUESTION |
45–55s |
Second viral Q with brand vocab — earned by 1–4 |
| 6 |
REVEAL |
55–65s |
Stick pack from blazer, hand-off, brand insertion |
| 7 |
TAG |
65–70s |
His reaction reading the wordmark (optional) |
Architecture principle: each beat earns the next.
§ EXHIBIT C
Worked Script — Hook 01
"list of restaurants u can never go back to" — full beat-by-beat, ~60 seconds.
[NYC FINANCIAL DISTRICT, 12:45 PM. GUY IN DRESS SHIRT EXITS LUNCH SPOT.]
BEAT 1 — HOOK
GIRL
wait do u have a list of restaurants u can never go back to
GUY
[stops, half-laughs] uh... what?
BEAT 2 — REACTION + RAPPORT
GIRL
like literally a list. of restaurants. u can't go back to.
GUY
i mean. one or two.
GIRL
which ones
GUY
[laughs nervously] i'm not telling u that
GIRL
ok no judgment. it's for a series.
[BEAT — he's in now. she pivots casually.]
BEAT 3 — QUALIFY
GIRL
u have a girlfriend?
GUY
yeah
GIRL
u go to the gym?
GUY
every day
GIRL
how much protein u eat in a day
GUY
like 220, 230
GIRL
respectable. how much fiber?
GUY
[pause] ...i don't know
GIRL
yeah u don't.
[BEAT — the trap closed. she drops the stat.]
BEAT 4 — STAT BOMB
GIRL
ok so 97% of men don't eat enough fiber. the average guy who lifts is carrying 3 to 5 pounds of unwanted waste in his gut right now. that's like a small dumbbell.
GUY
[laughs] ok wait
GIRL
this is why u have a list of restaurants. it's not them. it's u.
GUY
oh damn
BEAT 5 — CALLBACK QUESTION
GIRL
real fast — does ur stomach owe u rent at this point
GUY
[genuinely thinking] honestly probably yeah
BEAT 6 — REVEAL
GIRL
[pulls stick pack from inside blazer pocket] ok this is gonna sound crazy but i carry these for moments like this. consider it ur formal eviction notice.
[hands him stick pack]
BEAT 7 — TAG
GUY
[reads wordmark] eviction notice... wait that's actually genius
[END]
§ EXHIBIT D
Modular Libraries
Mix and match across all 5 hooks. Adapt based on the avatar.
QUALIFIERS — Beat 3
Drop 2–3 between hook and stat bomb. The trap is always fiber.
• u have a girlfriend?
• u married?
• u have kids?
• u go to the gym? (if yes, fiber trap loaded)
• what's ur split? (forces him to nerd out before u tear it down)
• how much protein u eat in a day (every lifter knows the number)
• u know how much fiber u eat? (THE trap — almost no lifter knows)
• what'd u eat for lunch today?
• what restaurant did u eat at last night?
• u ever drink milk?
STAT BOMBS — Beat 4
Couch as "i read somewhere" — TikTok-stat framing, brand isn't on the hook for accuracy.
• 97% of men don't eat enough fiber (headline number)
• the average gym-going guy is carrying 3–5 pounds of unwanted waste in his gut right now
• men who eat high protein and low fiber actually have MORE bloat than non-lifters
• ur "dad bod" might just be 5 pounds of stuff that hasn't left yet
• u know how u feel after a steak dinner? imagine that 365 days a year — that's most men
• ur testosterone drops up to 30% when fiber is low (loose but bro-relevant)
• the average colon transit time for lifting men is 3x longer than for women
Best sequence: 97% → 3-5 pounds → dad-bod reframe.
CALLBACK QUESTIONS — Beat 5
After he's warmed up, brand vocabulary earns its way in. Use ONE per script.
• wait does ur stomach owe u rent at this point
• real talk does ur gut have an alibi
• ok so when u eat a steak does it have to legally identify itself first or no
• wait do u think ur colon would pass a background check rn
• u ever feel like ur gut is squatting on prime real estate
REVEAL LINES — Beat 6
Brand insertion that doesn't feel like an ad. Product is the punchline, not the subject.
• ok this is gonna sound crazy but i carry these for moments like this
• this is what i give my boyfriend after dinner
• filed under "cease and desist"
• consider this ur formal eviction notice
• use it tonight no questions asked
• u'll text me tomorrow
FOLLOW-UP PRESSES
When he tries to deflect the opening question.
• no judgment
• ok but real answer tho
• wait u didn't actually answer
• no this is like for a documentary
• ok last question then i'll let u go
• ok be honest tho i can tell u're lying
• wait u're literally avoiding eye contact
• the camera's on it doesn't matter what u say now (the closer)
§ EXHIBIT E
Decision Tree
Interviewer steers the ship based on his answers. The architecture stays fixed; the path through it adapts.
| VISUAL READ |
ASSUMED PROFILE |
STEERING TRACK |
| Lululemon, headphones, gym fit, visibly lifts |
Gym bro |
Fiber trap loaded → gym-stat track ('3–5 lbs of waste') → dad-bod reframe |
| Suit, no tie, leather portfolio, just left a lunch |
Suit (non-lifter) |
'What'd u eat last night' track → restaurant-list angle → workplace-incident stat |
| Wedding ring, dad-bod, looks tired, baby seat in car |
Married / has kids |
Couch-shame angle → 'does ur wife know' → kids-watching angle |
| Hoodie, AirPods, between 22–28, alone or with one buddy |
Young guy |
First-date track → 'how many girls have u ghosted' → relationship-end stat |
| Patek/AP visible, fitted suit, gym-built, 35+ |
Visibly fit older |
Reframe his discipline — 'u track everything except this' → testosterone stat |
| Two friends laughing, just got off a yacht/golf round |
Pair (group dynamic) |
Pull the louder one aside → use peer pressure → '...does HE have a list?' |
§ EXHIBIT F
Shoot Rules
CAMERA
• Single-take iPhone, vertical orientation (9:16)
• No rig, no stabilizer — handheld is the format
• Ambient sound only. NO music. Silence after a question is more powerful
• NO color grade — keep iPhone's native color science
GEAR + WARDROBE
• Mic visible in her hand (signals "interview format" instantly)
• Long blazer + slip dress + clipboard. Not influencer-styled — paralegal-coded
• Blazer pocket holds the stick pack for the reveal
CASTING (the girl)
• 23–32, conventionally attractive (men-stop-to-talk currency is the engine)
• Deadpan delivery, holds straight face through absurdity, no breaking
• Quick improv when subjects throw curveballs
• NYC/Boston deadpan voice works. LA-girl voice doesn't fit
• 2–3 girls on rotation for series variety
DIRECTION
• The FIRST take is usually the gold one. Don't re-shoot for "better"
• Cut on the awkward beats. Silence > music
• No B-roll cutaways, no lower-thirds, no logos during the interview
• Single angle, single take per subject
LOCATIONS — high-profile scene = high-profile product
• Core talent base: NY + Florida (where the girls live, where pilot shoots happen)
• Tier 1 / Pilot (NY + FL): Manhattan financial district, midtown after-work, outside Carbone / Keens / Peter Luger 9–11pm. Brickell lunch hour, South Beach restaurant rows, Wynwood weekends
• Tier 2 / Scale (high-profile scenes): Hamptons in summer, Aspen in winter, Miami Beach Art Basel week, Vegas F1 / fight weekends, Coachella weekend in LA, Nantucket / Martha's Vineyard / The Cape
• Tier 3 / On-fire scale: Cannes, Saint-Tropez, Capri, Como — only when budget supports international travel and content has proven legs
• Logic: high-profile scene = high-profile product. The setting carries the brand positioning before a single word is said. A Tomahawk-eating man in a custom suit outside Carbone hits different than the same shot at Outback Tampa.
RELEASES + LEGAL
• Subjects sign on the spot. Waiver app on the girl's phone
• $20 Venmo per release, done in 60 seconds
• Anyone visibly distressed: cut, do not post — non-negotiable
§ EXHIBIT G
Distribution & Series Mechanics
ONE QUESTION = ONE SERIES
Each of the 5 launch hooks runs as its own multi-episode series. 5–8 different men's reactions to the same question, strung across weeks. Each individual reaction = its own clip. Format-recognizability is the moat.
CONTENT RUNWAY
5 launch hooks × 6 reactions per hook = 30 launch clips. At 3 posts/week per platform, that's 10 weeks of content from a single shoot day. Tier 2/3 hooks in reserve extend the runway to 6+ months.
PLATFORM-NATIVE EDITS
• TikTok: 9:16, 30–60s, burned-in subtitles, no music
• Instagram Reels: same as TikTok, native upload (don't cross-post — algorithm penalizes)
• YouTube Shorts: 9:16, ≤60s, can lean slightly longer
• Long-form (YouTube + Spotify): compilation cuts ("8 men got asked to issue a cease and desist") = 5–10 min
§ EXHIBIT H
The Line — Content Guardrails
The brand is built to provoke shame, embarrassment, cringe, awkwardness, and laughter. These are the lines we cross — and the ones we don't.
|
WHAT WE DO |
WHAT WE DO NOT DO |
| BODY |
Imply bodily-function embarrassment via legal vocabulary. Never name it directly. |
Direct sexual questions. Specific anatomy beyond what's already brand-coded. |
| IDENTITY |
Romantic shame, professional-incident shame, public-private moment exposure (when implied). |
Race / weight / appearance commentary. Mental health, addiction, divorce status. |
| CONSENT |
Subjects sign waivers. They can decline at any moment. The reveal includes a free product. |
Anyone visibly distressed: CUT. Do not post. Non-negotiable. |
| BRAND |
Maintain the legal/corporate veneer at all times. The voice IS the joke. |
Direct selling captions during the bit. Branded music. Spokesperson energy. |
The brand isn't cruel. It's confidently invasive. Subjects walk away with a free product and a story to tell. That's the contract.
§ EXHIBIT I
Creator Economy & Talent Model
Three-tier compensation that scales the girls from contractors to business partners as the brand grows. Aligns incentives at every stage.
RELEASE STRATEGY (THE MEN ON CAMERA)
• Default: ask for a free release first — most guys say yes when a hot girl with a mic is the one asking
• Fallback: $20 Venmo on the spot if needed (girls carry release-budget allowance per shoot day)
• Hard rule: anyone visibly distressed → cut, do not post. Non-negotiable.
CONTENT RIGHTS
• Raw footage = ours. All takes from a paid shoot day belong to EVICTION NOTICE — full ownership, full editorial control, full distribution rights
• Creator collab = optional. Girls can re-cut and re-post on their own handles for personal-brand growth, with proper credit ("filed for @servethenotice"). Win-win — they get reach, we get distribution multiplier
3-TIER COMPENSATION MODEL
TIER 1 / PAID TESTING
We pay flat per shoot day to validate the format. Pilot phase only. Goal: prove the architecture works, identify which hooks scale, lock the casting + delivery profile. Approx $1,260 / shoot day per the pilot budget.
TIER 2 / PAID SCALE
When pilot performs and we expand into target markets, we cover travel + hotel + per-diem for shoots in cities the girls don't already live. NY/FL talent flying to Miami / Vegas / Hamptons / Aspen on EN's dime, x days for x deliverables. Girls won't say no to a Miami flight + hotel. Budget unlocks as performance unlocks.
TIER 3 / AFFILIATE / OFF-DAYS
Girls can shoot on their own schedule, in their own cities, on their own dime — and get a commission % on every sale their content drives. We don't pay for the production day; we pay for the content if it performs. Unlimited upside for them, zero variable cost for us.
"we wont pay for the production days but well pay for the content if it performs kinda vibe — that way if its killing it might as well let them go be dawgs if they want."
— Scott Durao, CEO
WHY THIS MODEL WORKS
It mirrors the actual maturity curve of a creator-driven brand: pay-to-validate → pay-to-scale → pay-on-performance. Each tier locks in only when the previous tier proves out. We never over-commit budget against unproven content. The girls' upside grows as the brand grows — by the time the affiliate model kicks in, they've already been on the journey, they understand the voice, and they're motivated to swing harder because the commission is theirs.
Affiliate-tier girls become functional micro-distribution channels. Five girls running off-day shoots = five additional content engines we don't pay base for. If two go viral, the model paid for itself many times over.
§ MOTION TO EXECUTE
Next Steps — Pending Approval
IF APPROVED
• 1. Cast 2–3 UGC girls matching the profile (paralegal-deadpan, NYC/Miami-based)
• 2. Pilot shoot day — single hook, 5–8 reactions, NYC financial district lunch hour
• 3. Edit + post first 3 clips across TikTok / Reels / Shorts for signal
• 4. Measure — CTR to bio, completion rate, sentiment in comments. Decide which hook(s) scale
• 5. Production schedule — shoot the remaining 4 hooks across NYC + Miami over 2 weekends
• 6. 10-week content calendar from one shoot block, posting 3x/week
PILOT BUDGET ESTIMATE
| ITEM |
COST |
| UGC girl talent (2 girls × 1 day) |
$600 |
| Releases / Venmo (8 subjects × $20) |
$160 |
| Edit pass on 3 clips (or in-house) |
$300 |
| Misc. — meals, transport, props |
$200 |
| TOTAL PILOT |
$1,260 |
Estimate excludes paid media. Organic-first thesis: format earns reach if hooks land. Boost only the top 1–2 performers.
FILED BY: KOBE · DATE: 2026-05-08 · CASE: 002
VIRAL CONTENT STRATEGY · AWAITING CEO REVIEW + GREEN LIGHT
SERVE THE NOTICE.