EVICTION NOTICE — Visual Dossier V2 (Alt Design + UGC)

CLASSIFIED // FOR INTERNAL REVIEW // CASE NO: 001 // V2 (ALT DESIGN)
EVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCEEVIDENCE
COMPARE WITH V1 (DRAFT 1 — RED TAPE BAND): OPEN V1 DOSSIER →
DATE SERVED: 2026-05-04  ·  CASE NO: 001  ·  STATUS: PENDING APPROVAL  ·  REV: V2 ALT

EVICTION NOTICE™
VISUAL DOSSIER — V2

EXHIBIT A — E  ·  ALT DESIGN PRODUCT MOCKUPS + UGC SPLIT TEST  ·  FOR CEO REVIEW

Eighteen filings across five exhibits. Generated from the FINAL Alt-design dielines (delivered 2026-05-04) — note the absence of the red EVIDENCE-tape band on top of the carton and stick pack. The Alt direction is cleaner and more premium: a single bold wordmark stamp on monolithic matte black, no busy graphics. Compare side-by-side with V1 above. EXHIBIT E is a UGC split-test — same prompt across Nano Banana 2 and GPT Image 2, side-by-side for quality comparison.

§ EXHIBIT A — THE PRODUCT

FILING 01 / Front-Facing Hero
01-HERO-FRONT
FILING 01 / Front-Facing Hero

Carton + stick pack on matte black seamless. Clean Alt aesthetic — no tape band on top, just monolithic black with the wordmark stamp.

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FILING 02 / Three-Quarter Angle
02-HERO-3Q
FILING 02 / Three-Quarter Angle

Side panel reveal — the SUPPLEMENT FACTS ledger visible at a 28° angle.

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FILING 03 / Single-Serve
03-STICK-SOLO
FILING 03 / Single-Serve

One stick pack, dead center, hero solo shot.

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FILING 04 / Service of the Docket
04-WHATS-IN-THE-BOX
FILING 04 / Service of the Docket

Open carton — sticks rising from the box like file folders.

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§ EXHIBIT B — THE LIFESTYLE

FILING 05 / Steak Insurance
05-STEAK-INSURANCE
FILING 05 / Steak Insurance

Tomahawk bone, crystal tumbler with Cease & Desist sour cherry, suit cuff. The launch shot.

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FILING 06 / Service of Process
06-SERVICE-OF-PROCESS
FILING 06 / Service of Process

Manila interoffice envelope. Red FINAL NOTICE rubber stamp. Walnut desk.

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§ EXHIBIT C — THE BRAND EXTENSION

FILING 07 / The Summons (Bag)
07-BAG-SUMMONS
FILING 07 / The Summons (Bag)

Matte black mylar pouch with Aplix tactical zipper. Constructed from Brand Bible spec.

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§ EXHIBIT D — THE APPLICATIONS

FILING 08 / Meta / Instagram Ad — 1:1
08-META-AD
FILING 08 / Meta / Instagram Ad — 1:1

Headline. CTA. Carton. Built for paid social.

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FILING 09 / PDP — iPhone in hand
09-PDP-IPHONE
FILING 09 / PDP — iPhone in hand

What the product detail page looks like in the wild.

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FILING 10 / Website Hero — 16:9
10-WEBSITE-BANNER
FILING 10 / Website Hero — 16:9

Above-the-fold banner with overlay copy.

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§ EXHIBIT E — UGC SPLIT TEST

Authentic phone-camera moments. Same four prompts run through both models — Nano Banana 2 (4K, more atmospheric) vs GPT Image 2 (1K, tighter framing). Each pair shows NB2 first, GPTI2 second.

UGC 01a / Kitchen Pour — NB2
NB2UGC-01-POUR-NB2
UGC 01a / Kitchen Pour — NB2

Authentic phone-camera moment. Hand pouring stick into pint glass on marble counter.

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UGC 01b / Kitchen Pour — GPT IMG 2
GPT IMG 2UGC-01-POUR-GPTI2
UGC 01b / Kitchen Pour — GPT IMG 2

Same prompt, GPT Image 2. Tighter crop, lower resolution.

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UGC 02a / Steakhouse Table — NB2
NB2UGC-02-STEAK-NB2
UGC 02a / Steakhouse Table — NB2

Stick pack on linen next to Tomahawk bone. Warm restaurant tungsten.

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UGC 02b / Steakhouse Table — GPT IMG 2
GPT IMG 2UGC-02-STEAK-GPTI2
UGC 02b / Steakhouse Table — GPT IMG 2

Same scene, GPT Image 2. More cropped framing.

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UGC 03a / Hotel Desk — NB2
NB2UGC-03-HOTEL-NB2
UGC 03a / Hotel Desk — NB2

Carton in travel context. Delta boarding pass, Persol shades, hotel desk.

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UGC 03b / Hotel Desk — GPT IMG 2
GPT IMG 2UGC-03-HOTEL-GPTI2
UGC 03b / Hotel Desk — GPT IMG 2

Same scene, GPT Image 2. ATL → MIA boarding pass renders correctly.

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UGC 04a / Hand-Held Close — NB2
NB2UGC-04-HAND-NB2
UGC 04a / Hand-Held Close — NB2

Stick pack held close to camera in restaurant. Bokeh on background.

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UGC 04b / Hand-Held Close — GPT IMG 2
GPT IMG 2UGC-04-HAND-GPTI2
UGC 04b / Hand-Held Close — GPT IMG 2

Same scene, GPT Image 2. Composition very similar.

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